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Tips for monitoring keyword rank traffic

Posted on January 9, 2013 by ybis There have been 0 comments

Monitoring your SEO efforts the right way

Search Engine Optimisation (SEO) and ranking for your chosen keywords are paramount to the success of any online business. To trade exclusively online and rely solely on web based traffic means that your SEO efforts must be taken very seriously if you hope to succeed as an online marketer.

Studies have shown that 80% of search engine results fluctuate daily, granted not by much but results can jump and change on a daily basis by a few positions. This is largely due to the fact that web content is being updated on a massive scale on a daily basis making optimising your site a tricky business, then again it always has been.

SERP's (search engine results pages) are being analysed and altered thousands of times a second by Google's algorithms and keeping up to date on the many hundred updates Google makes will be important. A good idea is to bookmark Google's official blog as many updates and news regarding their happenings appear here first.

An important base rule to consider when optimising any website orientated online business is to understand that dynamic content is key. When fresh content is added to your site and it proves better, more insightful and generally of better quality, Google will rank it higher causing a SERP change. Google will also rank pages based on date as many search terms can take place over many generations and time frames, this is more obvious when considering how often news stories are published and their tendency to rank well on Google. Long story short, constantly adding new content to your website is the best way to ensure a well optimised site.

There are some very useful tools online that can help you monitor your search engine results and see just how many back links you have created for your site. One of these is SEOMoz a browser add on that can tell you 'roughly' how any site you visit on the web is doing SEO wise... for example:

topman seoClick for larger image

Your Google rankings are categorised from a combination of your 'page authority' and 'domain authority', these are factors effected by the number of back-links and weight of your chosen keywords on your site, among many other factors which are too long to list here.

There are other reasons why SEO can be a little tricky, however these are out of the control of marketers somewhat. The fault lies with data centers, data centers are the computer systems connecting you to the Internet.

"Each data center has a different IP address, enabling SEOmoz to test two different centers easily. SEOmoz’s tests tracked the same keyword for one day at two different data centers, and the SERPs were different 97% of the time. Simply put, ranking well at one data center doesn’t mean you’ll rank well at others." www.acceleration-partners.com

It's important to understand that SERP's at least when you are trying to rank for a keyword, will not change drastically by multiple pages overnight, this is why monitoring your SEO over a period of time is crucial before you make any major changes to your campaign. Watch your pages for 3-4 weeks to really see whats happening, if you are slowly climbing the rankings then your efforts are working and very little should be changed (at present).

To get started, check out SEMrush. SEMrush allows you to monitor your own website and see what keywords you are ranking for. You might even find you are ranking for search times you haven't originally intended, which can be a good or bad thing depending on the target audience. If you are seeing downward trends then take a step back and reassess your efforts and make changes accordingly.

You can search your own website and see what keywords you rank for, as well as how they have moved since the past week. Track your keywords for a few weeks, then make some changes if you’re seeing downward trends, and give your results a helpful boost.


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