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UK consumers make purchases after seeing reviews on social media

Posted on February 25, 2013 by ybis There have been 0 comments

UK consumers make purchases after seeing reviews on social media

After viewing recent statistics released by consumer monitoring company ExactTarget, it has been shown that more people than ever are being influenced by reviews, testimonials and social media communities before buying products online.

It has been shown that over half (58%) of UK consumers have ‘liked’ or ‘followed’ a brand on social media platforms like Facebook, Twitter, Pinterest and Google+.

Since 2010 this has seen an increase of around 20% with many companies investing a lot of their annual marketing spend on improvements to their social media presence. It’s important for companies to realise the power that social media plays in influencing the general public, social media provides an area where people can safely and privately vent their opinions on various topics and this is evident more so in the retail sector with people sharing their experiences with products bought online quickly and easily to commend those that life up to the publics’ standards and condemn those that do not.

social media statistics



social media consumer statistics

It would seem from the figures above that email campaigns and messages are still a primary form of brand engagement for consumers. It was also said that a staggering 93% of consumers also subscribe to at least one brand’s email list, or subscribe to receive messages from companies, this has only seen a slight increase since 2010 showing that this is still a strong area of marketing for your online business.

These figures would also suggest that Twitter isn’t in fact the strong engagement tool that it was believed to be with only 12% of consumers ‘following’ a brand on Twitter, conversely this has still seen a rise since 2010 when the figure was closer to 7%.

Consumers still feel email requires more investment. When asked what their favourite companies should invest more of their marketing time and resources into to improve customer loyalty, 33% opted for email. Being also one of the cheapest marketing methods available then this should be something business owners should be implementing immediately.

With the consumer relying more on multi-channel relationships with their favourite brands business owners need to invest more time in social media in order to keep up with the consumers needs.

This post was posted in Marketing